Believe it or not, there was once an entire world that operated without the wonders of the internet. Yes, it’s shocking, I know; but one industry that was vastly different than it is today was that of marketing. Of course, these days you will find advertising all over the place, especially online. But are these methods of marketing really that effective?
With that in mind, then, there is something to be said about traditional print marketing. Sure, you need a decent online presence if you really want to make it in today’s industry, but you should not make this your only strategy. Indeed, you should also include a Montreal Graphic Design Print strategy as well.
Graphic Design and Your Brand
Shockingly, the purpose of a website is not to sell products. The purpose of a website is to communicate your brand to the world. The idea is to create a website—or a creative space—where you can not only explain what it is that you do or what you are selling, but also share something personal or intimate about your brand. You can use your website to communicate through music and visual medium how your company benefits customers, too. Combining your website with a good business card, then, improve your company’s visibility greatly.
Improve Customer Interaction
While having an online business removes the high-touch environment of traditional small business in America, the right kind of website may be able to engage customers in more interesting ways than a simple business card of yesteryear. Physical materials encourage interaction as customers share similar expenses but they can also be limited to one flyer per person, etc. A proper website can evolve along with the times and with customer tastes to encourage continuous interaction, but physical materials can be passed and shared between two people in a way that involves more direct and intimate interaction.
Increase Your Visibility
One thing you may have never considered is that print media can be distributed inadvertently. This means that, for example, you can leave business cards, fliers, and other media in random places and, in time, other people can distribute them for you. As this happens, more and more people will become introduced to your company, your logo, your brand. It may not be a direct line to profit, but the best marketing is always word-of-mouth; so whomever can stay at the front of this will often come out ahead too.